About

Taking the first step towards solving the water crisis, Harpic - News18 Mission Paani is an initiative towards saving water and sustaining it for the generations to come. The aim is to change attitudes and behaviour to improve water use efficiency. Let’s save more water, together.

Water Nectar of life

70% of India’s water supply is contaminated.
75% of households in India do not have drinking water on their premises.
84% rural homes in India do not have access to piped water.
If these figures are not alarming enough, an estimated 2 lakh people die every year in India due to inadequate access to safe water. The water scarcity is not just a crisis, it is a national calamity. These figures will just keep increasing. The time to act is now if we want a chance at a better future.

 

For more than 100 years, Harpic has been helping provide households world over access to clean and hygienic sanitation with its superior toilet cleaning solutions. Harpic is a specialized product for all toilet cleaning needs as it removes 10 kinds of toilet stains to give a sparkling clean, hygienic and fresh toilet.

Today in India, lack of adequate access to water has become a key barrier for several homes in maintaining the cleanliness and hygiene of their toilets. More than 600 million Indians face acute water shortages and the situation is only getting worse with India’s estimated water demand to be twice the available supply by 2030. With Mission Paani initiative, Harpic is looking to create an ecosystem which will help India save millions of litres of water so that no home in India has to compromise on health and hygiene due to inadequate availability of water.
Join the mission today.

Quotes

N Biren Singh

Chief Minister of Manipur

We are very happy that News18 is actively taking part in water conservation. Water is life and Manipur has also already started rain water harvesting at the ground level.

Naresh Trehan

Cardiovascular and cardiothoracic surgeon

I support Network18’s Mission Paani one hundred per-cent. It’s a late realisation, we’ve known this for several years but we never actually paid any respect to water and we know the next wars are going to be over water so we better get our act together and I’m hundred percent with you guys.

Ayushman Khurrana

Actor

There is an acute water crisis in India and it is very important that we as citizens do our bit to help to support the Prime Minister’s Jal Shakti Abhiyan and News18’s Mission Paani by becoming Jal Rakshaks and save water in every possible way.

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